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Rock
& Roll Museum
Elvis Presley
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Simply
put, Elvis Presley was the first real rock & roll star. A
white southerner singing blues laced with country and country
tinged with gospel, he brought together American music from both
sides of the color line and performed it with a natural hip-swiveling
sexuality that made him a teen idol and a role model for generations
of cool rebels. He was repeatedly dismissed as vulgar, incompetent,
and a bad influence, but the force of his music and his image
was no mere merchandising feat. Presley signaled to mainstream
culture that it was time to let go.
Presley
was the son of Gladys and Vernon Presley, a sewing-machine operator
and a truck driver. Elvis’ twin brother, Jesse Garon, was stillborn,
and Presley grew up an only child. When he was three, his father
served an eight-month prison term for writing bad checks, and
afterward Vernon Presley’s employment was erratic, keeping the
family just above the poverty level. The Presleys attended the
First Assembly of God Church, and its Pentecostal services always
included singing.
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In
1945 Presley won second prize at the Mississippi-Alabama Fair
and Dairy Show for his rendition of Red Foley’s "Old
Shep." The following January he received a guitar for
his birthday. In 1948 the family moved to Memphis, and while
attending L. C. Humes High School there, Presley spent much
of his spare time hanging around the black section of town,
especially on Beale Street, where bluesmen like Furry Lewis
and B. B. King performed.
Upon
graduation in June 1953, Presley worked at the Precision Tool
Company and then drove a truck for Crown Electric. He planned
to become a truck driver and had begun to wear his long hair
pompadoured, the current truck-driver style. That summer he
recorded "My Happiness" and "That’s When Your
Heartaches Begin" at the Memphis Recording Service, a
sideline Sam Phillips had established in his Sun Records studios
where anyone could record a ten-inch acetate for four dollars. |
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Presley
was reportedly curious to know what he sounded like and gravely
disappointed by what he heard. But he returned to the Recording
Service again on January 4,1954, and recorded "Casual Love
Affair" and "I’ll Never Stand in Your Way." This
time he met Phillips, who called him later that spring to rerecord
a song that Phillips had received on a demo, "Without You."
Despite numerous takes, Presley failed miserably and at Phillips’
request just began singing songs in the studio. Phillips then
began to believe that he had finally found what he had been looking
for: "a white man with the Negro sound and the Negro feel."
Presley
became a national star in 1956. He and Parker traveled to Nashville,
where Presley cut his first records for RCA (including "I
Got a Woman," "Heartbreak Hotel," and "I Was
the One"), and on January 28, 1956, the singer made his national
television debut on the Dorsey Brothers’ Stage Show, followed
by six consecutive appearances. In March Parker signed Presley
to a managerial agreement for which he would receive 25 percent
of Presley’s earnings. The contract would last through Presley’s
lifetime and beyond.
On
March 24, 1958, Presley entered the army. The preceding months
brought two hits: "Don’t" (#1, 1958) and "I Beg
of You" (#8,1958). He took leave a few months later to be
with his mother; Gladys Presley died the day after his arrival
home in Memphis, on August 14,1958. In later interviews Presley
would call her death the great tragedy of his life. In the years
since his death, much has been written about his relationship
with his mother and her impact on his life. He was shipped to
Bremerhaven, West Germany, and in January 1960 was promoted to
sergeant. He was discharged in March.
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Presley
was honored with countless Elvis Presley Days in cities
around the country, and the U.S. Jaycees named him one
of the ten most outstanding young men of America in 1970.
His birthplace in Tupelo was opened to the public, and
on January 18, 1972, the portion of Highway 51 South that
ran in front of Graceland was renamed Elvis Presley Boulevard.
That October Presley had his last Top Ten hit when "Burning
Love" hit #2.
Toward
the end of his life, however, Presley would babble incoherently
onstage and rip his pants, having grown quite obese, and
on at least one occasion he collapsed onstage. Despite
his clearly deteriorating health, he maintained a frantic
tour schedule, because in 1973 Colonel Parker had negotiated
a complex deal whereby Presley sold back to RCA the rights
to many of his masters in exchange for a lump-sum payment
of which only $2.8 million came to him. Essentially, after
1973 Parker was earning nearly 50 percent commission (as
opposed to the 10 percent industry standard). Worse, however,
Presley was not earning any more royalties on sides recorded
before 1973 although they continued to sell in the millions
year after year. Presley opposed tax shelters on principle;
he naively relied on his father for business advice; he
gave away expensive gifts and cash heedlessly. The result,
by the mid-Seventies, was impending financial disaster.
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Presley’s
last live performance was on June 25,1977, in Indianapolis. He
was reportedly horrified at the impending publication of Elvis:
What Happened?, the tell-all written by three of his ex-bodyguards
and Memphis mafiosi that was the first printed account of his
drug abuse and obsession with firearms, to name just two headline-grabbing
revelations. The book came out on August 12. On August 16, 1977
-- the day before his next scheduled concert -- Presley was discovered
by his girlfriend Ginger Alden dead in his bathroom at Graceland.
Although his death was at first attributed to congestive heart
failure (an autopsy also revealed advanced arteriosclerosis and
an enlarged liver), later investigation revealed evidence that
drug abuse may have been at least part of the cause of death.
Because the family was allowed to keep the official autopsy report
private, speculation regarding contributing factors in Presley’s
death has run wild. Through the years, several insiders have insisted
that he was suffering from bone cancer, to name just one unsubstantiated
claim. In September 1979 Presley’s private physician, Dr. George
Nichopoulos, was charged by the Tennessee Board of Medical Examiners
with "indiscriminately prescribing 5,300 pills and vials
for Elvis in the seven months before his death." He was later
acquitted.
Interesting
Links:
Elvis
- Graceland
Apache
Elvis
Send
your comments to:
coments@portaldorock.com.br
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